Estimate how much a YouTube channel earns from AdSense based on monthly views, niche and audience location. Based on real CPM data from 2026.
AdSense only · YouTube takes 45% · ~50% of views are monetised · Excludes sponsorships, memberships, merchandise
AdSense is typically only 30–50% of a YouTube creator's total income. The full picture:
| Niche | US CPM | UK CPM | India CPM | Why high/low |
|---|---|---|---|---|
| Finance & Investing | $18–$30 | $14–$22 | $2–$4 | Advertisers pay most per click — high purchase intent |
| Technology | $12–$22 | $10–$16 | $1.5–$3 | Software ads, B2B targeting premium |
| Business | $10–$18 | $9–$14 | $1.5–$3 | B2B advertising, high-value audience |
| Health & Wellness | $8–$14 | $7–$12 | $1–$2 | Supplement and pharma ad spend |
| Gaming | $3–$6 | $2.5–$5 | $0.5–$1.2 | Young audience, low advertiser intent |
| Entertainment/Vlogs | $4–$8 | $3–$6 | $0.8–$1.5 | General audience, lower purchase intent |