Estimate podcast sponsorship revenue based on downloads per episode, niche and publishing frequency. Based on real 2026 CPM rates.
Blended CPM across pre-roll, mid-roll and post-roll · Typically 1–2 sponsors per episode · Estimates only
| Niche | CPM Rate | Why |
|---|---|---|
| Finance & Investing | $35–$45 | High-value audience — brokerages and fintech pay top dollar |
| Business | $30–$40 | B2B software and services targeting entrepreneurs |
| Technology | $28–$35 | Developer and tech professional audience |
| Health & Wellness | $24–$32 | Supplement and wellness brand spend |
| Education | $24–$30 | Course and EdTech advertising |
| True Crime | $18–$25 | Mass audience but lower advertiser intent |
| Comedy | $15–$22 | Entertainment-first, less advertiser targeting |
| Sports | $18–$24 | Strong but seasonal advertiser demand |