New York Times — Net Worth and Career Earnings
The New York Times generated $2.4 billion in revenue in fiscal year 2024, with digital revenue representing 71% of the total — the most successful digital transformation in traditional journalism history. The company has grown to 10.4 million digital subscribers, driven by its core news product supplemented by acquisitions including The Athletic (sports journalism), Wordle and NYT Games, and Wirecutter (product recommendations). The games subscription alone has attracted over 1 million subscribers to the crossword, Wordle and related products.
The NYT's digital transformation is studied in business schools as one of the few examples of a legacy media company successfully rebuilding its business model around digital subscriptions rather than collapsing under the weight of declining print advertising. Its strategy of creating distinct subscription products around specific content verticals — games, cooking, sports — allows it to monetise different reader segments at different price points.