All Blacks — Net Worth and Career Earnings
The All Blacks of New Zealand have the highest all-time win rate of any national team in any major sport — approximately 77% of all matches played across their 140-year history. This record, combined with their distinctive black jersey, the pre-match haka and three Rugby World Cup victories (1987, 2011, 2015), has made them the most recognised rugby brand in the world and one of the most admired sporting institutions globally.
New Zealand Rugby's annual revenue of approximately $200 million is generated through broadcast deals — including a significant Sky New Zealand partnership and growing international rights fees — Adidas kit partnerships, sponsorships from major New Zealand brands and international commercial deals. The All Blacks' global brand value significantly exceeds what the domestic New Zealand market alone would justify, reflecting the sport's strong following in the British Isles, France, South Africa, Australia and Japan.
Scott Robertson took over as coach in 2024 after Ian Foster's tenure. The team operates as the pinnacle of a New Zealand rugby system that begins in schools and club rugby across a country of just 5 million people — making their sustained world-dominance one of the most remarkable feats of sporting infrastructure in history. Their 2023 Rugby World Cup final loss to South Africa in Paris was one of sport's great upsets, ending what would have been an unprecedented fourth title.