Addison Rae — Net Worth and Career Earnings
Addison Rae has an estimated net worth of $15 million as of 2026, built through a TikTok career that made her one of the platform's earliest and most recognisable stars. The Louisiana-born creator began posting dance videos in 2019 and rapidly accumulated one of the largest followings on the platform, at one point ranking as the second most followed person on TikTok globally. She was named TikTok's highest-earning creator by Forbes in 2021.
Her business ventures have expanded beyond content creation into cosmetics — she co-founded Item Beauty, a clean beauty brand stocked at Sephora, targeting her core Gen Z demographic with accessible price points and minimal-makeup positioning. She pursued an acting career with the Netflix film He is All That (2021) and music with her pop single 2 Up. While both ventures received mixed critical reception, they demonstrated her ambition to build a multi-platform career beyond TikTok dependency.
Rae has maintained her commercial relevance through consistent content output and brand partnerships across fashion and beauty. Her friendship with Kourtney Kardashian, which received significant media attention in 2020-21, raised her mainstream profile substantially. At 25, she represents the first generation of TikTok-native creators who built their initial fame entirely on short-form video and have had to navigate the challenge of converting that fame into durable long-term careers.